These are ideas that have fallen through for various reasons. Are they trash? Are they treasure? That's up to you.
Lego
Memory Blocks
More than 55 million people suffer from dementia. But play, problem solving and physical touch are all proven ways to help slow cognitive decline. They also happen to be part of playing with Lego.
So working with an Alzheimer's charity we're going to turn photos of key life moments into personalised Lego sets, designed to help rebuild core memories.
Monte Carlo
Faberge Keg
Monte Carlo is a luxury craft beer brewed in the glitz and glamour of Monaco.
For it's UK launch we came up with the ridiculous idea of putting the first batch of this superior beer in a Faberge Keg.
Battersea
Super Ads
The release of the new Superman film saw a surge in searches for dog adoptions (+513%), all thanks to the adorably cute but slightly irritating Krypto.
So we came up with the simple idea of placing adoption ads outside cinema theatres. Super.
Google
What You've Been Searching For
To celebrate Liverpool FC winning their 20th league title we created a series of posters highlighting what the city have been searching for.
Who Gives A Crap
Push For Change
93% of Gen Z use their phone on the toilet, spending 20 minutes a day sat scrolling. You could say it's the perfect place for them to show they give a crap.
So ahead of the general election we're turning toilet rolls into the electoral roll.
HOKA
Fly ____ FLY
HOKA's tagline, Fly Human Fly, ironically doesn't feel very human. So to celebrate their Hackney Half sponsorship, we put the runners at the heart of the brand.
Using tracking data to put personalised messages on screens along the route. We also extended the idea to social, leveraging the runners name bibs.
